Privacy Policy

1. Who We Are

Mellon Technology ("we," "our," or "us") operates the website mellontechnology.com, a technology media publication covering artificial intelligence, cybersecurity, semiconductor innovation, and enterprise technology. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or interact with our services.

For privacy-related inquiries, you may contact us at:
Mellon Technology
Email: [email protected]

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Newsletter subscriptions: When you subscribe to our newsletter, we collect your name and email address.
• Contact form submissions: When you submit our contact form, we collect your name, email address, company name, and the contents of your message.
• Advertising and partnership inquiries: If you contact us regarding advertising or content partnerships, we may collect your name, email, company name, and job title.

Information collected automatically:

• Usage data: We collect information about how you interact with our website, including pages visited, time spent, referring URLs, and browser/device type. This is collected via analytics tools including Google Analytics.
• Cookies and similar technologies: We use cookies to operate our website, remember preferences, and analyze traffic. See Section 7 for details.
• IP addresses: We collect IP addresses for security, fraud prevention, and geographic analytics purposes.

Information from third parties:

• If you interact with our content distributed through third-party platforms (such as Outbrain native advertising), those platforms may share aggregate performance data with us. We do not receive individually identifiable personal data from these partners without your explicit consent.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To send you our newsletter and editorial email communications you have subscribed to
• To respond to inquiries and contact form submissions
• To process and manage advertising and partnership relationships
• To analyze website traffic and improve our content and user experience
• To detect, prevent, and address technical problems and security threats
• To comply with legal obligations
• To send you information about products, services, or content that may interest you, where you have given consent or where we have a legitimate interest

We will not use your personal information for purposes that are incompatible with those described above without obtaining your consent or as otherwise permitted by law.

4. Legal Basis for Processing (EEA/UK)

If you are located in the European Economic Area or United Kingdom, we process your personal data on the following legal bases:

• Consent: For newsletter subscriptions and marketing communications
• Contract: For fulfilling commitments made to advertising partners
• Legitimate interests: For analytics, security, and product improvement
• Legal obligation: Where processing is required to comply with applicable law

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We use third-party vendors to operate our website and services (email delivery, analytics, hosting). These vendors process data only on our behalf and under our instructions.
• Advertising technology partners: We work with content distribution partners including Outbrain. When content is distributed through native advertising networks, aggregate and anonymized performance data may be shared. Personal data shared with these partners is governed by their own privacy policies, which you should review.
• Legal requirements: We may disclose information where required by law, court order, or governmental authority, or where necessary to protect the rights, property, or safety of Mellon Technology or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the successor entity.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Newsletter subscriber data is retained until you unsubscribe, after which we delete your email address within 30 days. Contact form data is retained for up to 24 months for business communication purposes. Analytics data is retained in anonymized form for up to 26 months.

7. Cookies

Our website uses the following categories of cookies:

• Strictly necessary: Required to operate the website. Cannot be disabled.
• Analytics: Used to understand how visitors interact with our content (Google Analytics). You may opt out via our cookie banner or the Google Analytics opt-out browser add-on.
• Advertising: Used by our advertising distribution partners to serve relevant sponsored content. Governed by partner privacy policies.
• Preferences: Used to remember your settings and preferences.

You can manage your cookie preferences via the cookie settings link in our website footer, or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: The right to request a copy of the personal data we hold about you
• Correction: The right to request correction of inaccurate personal data
• Deletion: The right to request deletion of your personal data ("right to be forgotten")
• Restriction: The right to request that we restrict the processing of your personal data
• Portability: The right to receive your personal data in a structured, machine-readable format
• Objection: The right to object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent, the right to withdraw that consent at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. California residents should also review our California Privacy Notice for additional rights under CCPA/CPRA.

9. Children's Privacy

Mellon Technology is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

10. International Data Transfers

Mellon Technology operates globally and may transfer your personal data to countries outside your country of residence. Where we transfer data from the EEA or UK to third countries, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission where applicable.

11. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (TLS/HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites and services, including links within advertorial content. This Privacy Policy applies only to mellontechnology.com. We are not responsible for the privacy practices of third-party sites and encourage you to review the privacy policies of any site you visit through links on our platform.

13. Native Advertising and Outbrain

Mellon Technology distributes content through the Outbrain native advertising network. When you interact with content distributed through Outbrain, Outbrain's own privacy policy and data practices apply. You may review Outbrain's privacy policy at outbrain.com/privacy. Outbrain provides opt-out options for interest-based advertising, which we encourage you to review.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify newsletter subscribers by email. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Mellon Technology — Privacy Team
Email: [email protected]
Web: Contact Us Form